Christmas might be a flash in pan frenzy of family, food, presents for the majority of us, but for some businesses it’s an all-year round concern. Coreena Ford spoke to three North East businesses whose bottom line is dominated by December 25.
While the majority of the UK rushes around shops for last minute gifts for this Christmas, spare a thought for Sarah Greenwell, who is already working on plans for Christmas 2019.
Sarah is the founder and director of Big Little Toys, a company which many parents will now as the creator of the Elf For Christmas toy – the mischievous elf which appears in households on December 1st to chaos general mayhem in the build up to the big day.
The entrepreneur launched the business three years ago from her Durham home, designing her elf and accompanying good-behaviour kit which includes report cards, Nice List certificates and reward charts.
Since then, the range has been expanded to include products like advent letters and personalised letters, and the elf’s popularity has become a global phenomenon, attracting sales as far afield as Europe, Australia, South Africa, Hong Kong, UAE and New Zealand.
Thousands were sold this year – with 35,000 already on the books by May, the same month that Big Little Toys won the Best Creative Company trophy at the North East Business Awards.
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