This weekend is set to see lots of families out and about looking for real Christmas trees.
While December 1 tends to be the date that many families like to start decking the hall and - forget that sprig of holly - go all-out with a sparkling and glitter-strewn frenzy of decorations, it's different for the real tree lovers.
Those are the ones that tend to wait, knowing that holding off a few more days can make a difference to how long their tree will last over the festive season.
For them the decision 'fake or fir?' has been settled by knowing that a real tree uses about 10 times fewer materials than the artificial variety and five times less energy. And they can smell wonderful so it's no wonder they want that aroma to last as long as possible.
With the optimum buy-time approaching, venues across the North East are preparing for big business in the countdown is on to Christmas Day.
Aside from the pleasure of decorating a tree, half the fun is going out and choosing it in the first place.
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